Jack Daniel’s link with music goes way back to the man himself when in 1892 he formed the Silver Cornet band, a group of townsfolk and distillery workers. Their job was to draw the crowds to Lynchburg and bring people together to share great music.

These days we’ve moved on from Mr Jack’s band to The JD Set where we feature cutting-edge music talent in a series of intimate gigs nationwide.

Some things, it seems, will never change, like sharing great music and of course the way we make our whiskey.